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Nestle promises an across-the-board increase in marketing spend | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Christopher Lombardo

Nestlé is promising a hike in marketing investments “across the board.” The company, which reports in Swiss francs (CHF), says it saw organic growth globally of 7.8%. It is promising an increase of 100 basis points in marketing spend in the second half of the year versus last year.

http://strategyonline.ca/2023/10/19/nestle-promises-an-across-the-board-increase-in-marketing-spend/
 

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